This gentle premium toothpaste helps promote fresh breath and oral health while being free from harmful substances such as SLS, MIT, Paraben and Triclosan. It is infused with the power of 7 natural herbs which are Japanese persimmon, Chamomile, Sage, Fennel, Licorice, Spearmint Essential Oil and Clove. In addition, it also combines the properties of Fluoride, Xylitol and Vitamin C to help reduce the accumulation of bacteria in the mouth which is the cause of bad breath. This toothpaste also helps lessen the chances of gum inflammation and toothache as well as preventing tooth decay, leaving you with healthy, white teeth and fresh breath. This toothpaste passed the quality test from Thailand Institute of Scientific and Technological Research (TISTR) and Dermscan Asia.