Colgate Sensitive Pro Relief Original Toothpaste Gives you rapid and long lasting sensitivity relief * with complete protection Helps with cavity & gum health** Naturally whiten teeth*** Reduce plaque Strengthen enamel Freshen breath Colgate Sensitive Pro Relief with Pro-Argin™, innovation for oral care form Colgate, gives you rapid and lasting sensitivity relief* (once apply direction on sensitive tooth). It builds a long lasting protective barrier against sensitivity*. *According to a clinical study in 75 volunteers age 25 - 56 years in India Jun - Jul 2009 by Colgate-Palmolive USA, when use regularly **With regular brushing at least twice per day *** Extrinsic stains when brushing with regular usage .