"Colgate Total Charcoal Deep Clean has active cleaning formula reduces plaque even between teeth & hard to reach spaces - With its clinically proven formula, it helps to reduce bacteria for 12 hours* and provide protection from bacteria around teeth, gums cheeks and gums for a healthier mouth** * for reduce bacteria accumulation for 12 hours; do not eat or drink for 2 hours after brushing ** Comparing with normal fluoride toothpaste"